Email marketing that works smarter, not harder for you.
We build comprehensive email programs that combine strategic thinking, creative execution, and marketing automation to drive predictable, measurable results. Every campaign is personalized, every workflow is optimized, and every email serves a purpose in your customer journey.
Step 1: Email Audit & Strategy
Before we send a single email, we assess your current situation. We audit your existing email program (or build one from scratch), analyze your audience data, and develop a comprehensive strategy aligned with your business goals.
What you get:
Complete email program audit
Subscriber list analysis and segmentation strategy
Competitive email analysis
Email marketing roadmap
KPI definitions and benchmarking
Platform recommendations (if needed)
Deliverable: Comprehensive email strategy document
Step 2: List Growth & Lead Capture
Your email list is your most valuable marketing asset. We create irresistible lead magnets, optimize signup forms across your digital properties, and implement proven tactics to grow your list with qualified subscribers who actually want to hear from you.
What you get:
Lead magnet development (guides, checklists, templates, courses)
Signup form design and optimization
Landing page creation for list building
Pop-up and exit-intent strategy
Website integration and optimization
Compliance setup (GDPR, CAN-SPAM, double opt-in)
Deliverable: Complete list-building system
Step 3: Email Design & Template Development
Branded, mobile-responsive emails that look beautiful in every inbox. We design custom email templates that align with your brand identity, work across all email clients, and make your content easy to read and act on.
What you get:
Custom email template design
Mobile-responsive coding
Brand-aligned visual system
Modular template component
Dark mode optimization
Accessibility considerations
Template library for different email types
Deliverable: Complete email template system
Step 4: Campaign Development & Copywriting
Every email needs to earn its place in the inbox. We craft compelling subject lines, write conversion-focused copy, and design attention-grabbing layouts that drive clicks and conversions. Every campaign is tested and optimized for maximum performance.
What you get:
Strategic campaign planning
Mobile-responsive cCompelling subject lines and preview textoding
Conversion-focused copywriting
Strategic CTAs and offers
A/B testing strategy
Send time optimization
Campaign calendar management
Deliverable: Ongoing campaign creation and management
Step 5: Marketing Automation & Workflows
This is where the magic happens. We build sophisticated automation workflows that nurture leads, onboard customers, recover abandoned carts, and re-engage dormant subscribers—all automatically based on behavior and triggers.
What you get:
Welcome sequence automation
Lead nurturing workflows
Abandoned cart recovery
Post-purchase sequences
Re-engagement campaigns
Birthday/anniversary automations
Behavioral trigger campaigns
Lead scoring and segmentation
Deliverable: Complete automation system
Step 6: Segmentation & Personalization
One-size-fits-all doesn't work. We segment your audience based on behavior, preferences, purchase history, and engagement levels—then deliver personalized content that resonates with each subscriber at the right time.
What you get:
Audience segmentation strategy
Behavioral segmentation
Dynamic content personalization
Purchase history segmentation
Engagement-based segmentation
Custom field implementation
Preference center development
Deliverable: Segmented, personalized email program
Step 7: Analytics, Testing & Optimization
Data drives everything we do. We track performance metrics, conduct rigorous A/B testing, and continuously optimize your email program based on what's actually working. You'll always know exactly how your email marketing impacts your bottom line.
What you get:
Comprehensive analytics dashboards
A/B testing on subject lines, content, timing
Conversion tracking and attribution
List health monitoring
Deliverability optimization
Monthly performance reports
Strategic recommendations
Deliverable: Monthly reports and ongoing optimization